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Google Analytics – What’s that all about?
So, following on from last weeks blog post talking about the most important thing with pay per click advertising, let’s have a look at Google Analytics… What is Google Analytics? It’s a web analytics service offered by Google that tracks and reports website traffic....
The MOST important thing with PPC (Pay Per Click)
It seems so easy doesn’t it “Businesses like yours have reached 29,346 people by boosting their posts. Boost yours for only £5 a day”. It’s got to be the answer, £5 to get in front of just over 29 thousand people… But is it? I’ve done some learning (I even got a...
Plugins – What are they and why do you need them?
This weeks blog post is all about Plugins, those mysterious little things that can make or break your website. What is a plugin and why do you want one? A plugin is a piece of software, uploaded to your website, that extends or expands its functionality. They are...
Is your website Christmas ready?
It’s almost that time of year, we’ve had snow and ice and it will soon be Christmas… Why does that effect my website? Well think about it for a moment… all those people, sat around at home, after eating all that Turkey… Christmas Day afternoon websites are going to...
My website doesn’t work…
You’d be amazed how many times that is the opening line to a conversation. Let’s look at this a bit deeper and see if we can figure out what’s going on… What, exactly, do you mean “My website doesn’t work?” Is it indexed on Google? (check by typing this into your...
WordPress Security
WordPress Security The security of your website is something most people don’t think about until it’s too late. If you had a shop you wouldn’t go out and leave your front door and till wide open with nobody there would you? Think of your website as your shop. It’s...
Search Engine Optimisation
SEO or Search Engine Optimisation – What is that? You’ve probably heard the term SEO (Search Engine Optimisation) before, it’s one of those things that everyone seems to have an opinion on and it’s incredibly frustrating to most. Quite simply, it’s all about your...
Images on your website – How?
“A picture is worth a thousand words” we’ve all heard that phrase and it’s equally true with websites. It sounds so easy… “Can you put this photo I took at the weekend on my website?” But, it's not that straightforward, there are quite a few things to do first…...
Why have a blog?
"Do you have a blog on your website? If not, why not? A decent blog WILL increase traffic to your website and therefore increase revenue. A pretty bold statement, but, it’s true, I’ve seen it many times. But what makes a decent blog?A blog is a great way of updating...
You’ve got your new website… now what?
Let’s take a look at what you can do to help your new website earn its keep. A website isn’t, or certainly shouldn’t be a “do it and forget it” type thing. It’s the shop window on your business and no high street business would have the same window display for months...
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