SEO Oxford - Search Engine OptimisationMaking friends with Google
SEO Oxford – What is SEO?
SEO or Search Engine Optimisation helps to determine whereabouts your website is listed in search engines such as Google, Bing and Yahoo.
It seems that everyone and his dog is an SEO expert!
You probably, the same as us, get daily emails “offering” to get you on page 1 of Google… Unfortunately, there is no easy fix (if there were, then everyone would have done it by now).
How does Google decide which website to put at the top of the page when you search for something? It doesn’t do it on a random or some kind of rotational basis. It uses a secret algorithm to determine what your website is about and how relevant that is to the searchers search term.
The truth is that SEO is an ongoing process. It starts with research into your business and your target market. A website should then be built to reflect the research, with great content that appeals to your clients (or at least the people you hope to make your clients) and keywords relevant to your market. A good guideline is that each service and city/town you supply should have it’s own website page targeted at that service and city/town. Images need to work with the text content and be properly optimised. Your website needs to have headings and these need to feature your keywords…
There are lots of things that Google looks at in order to determine how relevant your website is to a given search term.
Google is “king” with more people using its search engine to find what they want online than anyone else’s, so, you need to keep Google happy too. We start by making sure your site has Google Analytics installed and is monitored using Google Webmaster Tools. Did you know that Google will actually tell you when or if it finds something wrong with your website once these things are set up?
But it’s not all about Google, search engines such as Yahoo and Bing need to be able to find your website too.
SEO is not a one-off. Think of it as an ongoing development. That’s why we’ve introduced a Maintenance & Support package.
The best place to start is with our Website Review. There’s no point in jumping in and changing “stuff” because you read “somewhere” that this change will get you straight to the top of Google. You need to know where you are now and at least have a starting point. That way, systematic changes can be made and the effects can be monitored to prove we’re going the right way.