SEO Oxford (and beyond) - Search Engine OptimisationRanking Well in Google
What is SEO?
SEO or Search Engine Optimisation helps to determine whereabouts your website is listed in search engines such as Google, Bing and Yahoo for a given search term.
It seems that everyone and his dog is an SEO expert!
You probably, the same as us, get daily emails “offering” to get you on page 1 of Google… Unfortunately, there is no easy fix (if there were, then everyone would have done it by now).
How does Google decide which website to put at the top of the page when you search for something? It doesn’t do it on a random or some kind of rotational basis. It uses a secret algorithm to determine what your website is about and how relevant that is to the searchers search term.
The truth is that SEO is an ongoing process and not a quick fix. It starts with research into your business and your target market (we use a simple questionnaire as our start point). A website should then be built to reflect the business, with great content that appeals to your clients (or at least the people you hope to make your clients) and keywords relevant to your market.
As a guideline, each service and city/town you supply should have it’s own website page targeted at that service and city/town. Like this one targeted at SEO Oxford. Images need to work with the text content and be properly optimised. Your website needs to have headings and these need to feature your keywords… i.e. SEO Oxford.
There are lots of things that Google looks at in order to determine how relevant your website is to a given search term.
Google is “king” with more people using its search engine to find what they want online than anyone else’s, so, you need to keep Google happy too. We start by making sure your site has Google Analytics installed and is monitored using Google Console Tools. Did you know that Google will actually tell you when or if it finds something wrong with your website once these tools are set up?
But it’s not all about Google, search engines such as Yahoo and Bing need to be able to find your website too.
SEO is not a one-off. Think of it as an ongoing development.
What’s the No.1 reason for websites not working? No/Wrong keywords. Do you know what your keywords or phrases are?
Examples of Web SEO Assist’s SEO work
This is one of our clients, Gary Evans Weddings (https://www.garyevansweddings.co.uk), who’s website was designed by us and has been looked after on one of our Silver level maintenance and support packages.
Their old website ranked at the bottom of page 3 on Google. This website has been consitently in the top 10 of Google and in the top 5 since early 2019 for several search terms including the prime and very competitive keyphrase, wedding dj hampshire.
This is one of our clients, Acorns of Abingdon (https://www.acornsofabingdon.co.uk), who’s website was designed by us.
This website has been consitently No. 1 on Google since April 2019 and in the top 5 since a few months after launch, for the favoured search term, tree surgeon abingdon.
Let us look after your SEO for you…
Wouldn’t it be nice to just get on with what it is you do and not have to worry about this stuff? Why not let us manage your SEO for you.
SEO Oxford? We are based in Abingdon, Oxfordshire and work with local companies to improve their online presence and make and develop small business websites.
We now have a FREE SEO Audit Report Tool (see the red button at the top of the page). Click on that and it opens a simple questionnaire asking for some basic details and then a few questions about your business. Complete this and it will carry out quite a complex audit and email you the results. You can then get in touch if you’d like some help to fix any issues.
There’s no point in jumping in and changing “stuff” because you read “somewhere” that this change will get you straight to the top of Google. You need to know where you are now and at least have a starting point. That way, systematic changes can be made and the effects can be monitored to prove we’re going the right way.
To check your website SEO and start your journey to a better website, please use the SEO Audit Tool.
FREE Website SEO Audit
We currently offer a free website audit to checkout your SEO. Simply click the big red button at the very top of the page and follow the instructions.
For small business website SEO
Web SEO Assist
Web Design Oxford
Web SEO Assist 43 Curtis Avenue Abingdon Oxfordshire OX14 3UL