Search Engine optimisation
You searched “SEO Oxford”… but what you really want to know is…
Why is my website not working? Why am I on page 10 of Google? What am I doing wrong?
For help with the answers to the above please click on the big red button at the top of the screen, fill out a few questions and our SEO software will go off and scan your website and come back with a score as to how optimised for SEO your website is. Best of all, it’s FREE…
What is SEO?
SEO or Search Engine Optimisation helps to determine whereabouts your website is listed for organic search in search engines such as Google, Bing and Yahoo for a given search term.
It seems that everyone and his dog is an SEO (Search Engine Optimisation) expert with the perfect SEO strategy!
You probably, the same as us, get daily emails “offering” to get you on page 1 of the search engine, particularly Google… Unfortunately, there is no easy fix (if there were, then everyone would have done it by now). Search engines actually reward good SEO.
How does Google decide the search engine rankings and which website to put at the top of the page when you search for something? It doesn’t do it on a random or some kind of rotational basis. It uses a secret algorithm to determine what your website is about and how relevant that is to the searcher’s search term.
The truth is that you need an SEO process, an ongoing SEO campaign and not a quick fix. Search Engine Optimisation starts with research into your business and your target market (we use a simple questionnaire as our start point). A website should then be built (or an existing website adapted) to reflect the business, with great content that appeals to your clients (or at least the people you hope to make your clients) and keywords relevant to your market. These are found using a process of keyword research.
What is Keyword Research?
Keyword Research is the process of querying search engines, such as Google, to establish the search queries used to find a particular product or service.
As a guideline, each service and city/town you supply should have its own website page targeted at that service and city/town. Like this one targeted at SEO Oxford. Images need to work with the text content and be properly optimised. To improve your search engine ranking and your organic traffic, your website needs to have headings and these need to feature your keywords… i.e. SEO Oxford.
What’s the No.1 reason for websites not working? No/Wrong keywords. Do you know what your keywords or phrases are?
How we improve your search engine optimisation?
We develop an SEO Strategy. There are lots of things that Google looks at in order to determine how relevant your website is to a given search term.
Google is “king” with more people using its search engine to find what they want online than anyone else’s, so, you need to keep Google happy too. Our SEO strategy starts by making sure your technical SEO is right and your site has Google Analytics installed and is monitored using Google Console Tools. Did you know that Google will actually tell you when or if it finds something wrong with your website once these tools are set up?
But it’s not all about Google, search engines such as Yahoo and Bing need to be able to find your website too.
Technical SEO is all about the functionality of your website. Generally, it’s about a lack of errors, such as: 404’s, Mixed content, broken image links, server issues, Java and CSS errors.
SEO is not a one-off. Think of it as an ongoing development.
As an experienced SEO company, we know we can’t promise you will be No. 1 on Google within weeks. But, we know our search engine optimisation process works (81% of our clients are in the top ten (Organic search) on Google for highly relevant search terms). We use our technical SEO know-how to work with search engines best practice guidelines, using optimum ranking factors, to get you the SEO success results you need. This all starts with a technical audit of your on-page SEO.