With your website, content is everything.
It has to be immediately clear what it is you do and whereabouts you do it. This starts with your SEO description.
You know when you search for something on Google, you get the page list showing all of the results… like this…
Web Design Oxford | Website Designer | Web SEO Oxfordshire
Web Design Oxford – WordPress Websites created in Abingdon, Oxfordshire. Local help to get small businesses online with an effective website presence. Ongoing web management, help and support to grow your business. Search Engine Optimisation (SEO) to get your business found. Click to see more…
The main, grey section is your SEO description. This is your “lure”, the bit people glance at and then choose whether or not to click and actually go to your website. This needs to cover several functions:
- Explain what you do and perhaps where you do it
- Encourage people to click through to your website to find out more
- Utilise keywords, key phrases and associated terms (synonyms).
Your Landing Page
When people do click through to your landing page, it needs to be relevant to what they searched for and what is in your SEO description, otherwise they are going to immediately click back and look at the next listing.
It also needs to be immediately obvious what it is you do and possibly, whereabouts.
You can set up various landing pages using keywords etc. that are relevant to the different areas of business (both in terms of services and geographically) you may have.
Ideally, you need around 500 words, or more, per page. But, it has to be relevant!
Think of your webpage as providing the answer to someone’s problem…
The potential client has searched for “wedding photographer Oxford”. They don’t want to land on a page with text and photos relating babies or kittens. They also don’t want to find a photographer who is in Scotland. Your landing page needs to talk about photography, especially related to weddings and ideally, have examples of work in Oxford.
The text on your website should provide high quality content with information and help in the same way as if a friend asked you about something. You need to include words, phrases and synonyms that people would realistically use in searching for a business like yours.
You know yourself how look at the information on websites – why would you expect your potential clients to be any different?
You could use a copywriting service to provide you with content for your website. But be careful that it’s not a generic description of what the copywriter thinks you do.
I always ask clients for new websites to at least give me some text as to what it is they do fir example, what sort of things customers ask about when they get in touch and what clients write about in reviews. I then take this and re-shape it to read better for both real people and Google.
You need good, clear, ideally professional images for your website. They again, need to relate to what it is you do and be properly optimised.
I’ve written another Blog post about images that can be found here.
If you copy text and images from other peoples websites, you will get punished for it – Don’t ever do it! There’s noting wrong in looking at other peoples websites for ideas and inspiration, but if you just copy their stuff and change a few words, you will get found out.
Google will penalise you for copying.
The original owner is also not going to be too happy and has every right to ask your hosting provider to remove it. With evidence, they will often withdraw your website until they can clarify the situation.
Well, that’s it until next week.
If you have anything you’d like me to explain in a blog, drop me an email.
We build WordPress websites primarily for local businesses in the Oxfordshire area. If you’d like to get in touch to see how I can help your business to get on line or improve its online presence, then drop me an email: firstname.lastname@example.org